Forums are forums. Verizon has the most loyal customer base in the wireless industry. You can not compare Sprint to Verizon from a customer perspective. Changing their name certainly didnt hurt Verizon. How many even remember their name was Bell Atlantic?
The name Verizon is the offspring of Bell Atlantic and GTE, and zero to do with customer retention, and predates the name Verizon Wireless by some 17 years.
If Sprint were to merge with T-mobile, it might make sense to create a new corporate identity, but to just shift gears and waste millions, if not billions of dollars, with no assurance that it will result in more subs...
Sprint would be better off using that money to expand coverage, get Apple to create the first 4G iPhone, and make the Evo2 the android phone to have for the next 12 months.